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Not your average tee! Zoe Kravitz, Gracie Abrams, LaufeyAudrey Hobert, and a growing list of It-girls stock their wardrobes with Cleo’s signature topsand once you see them, the appeal is immediate.
With three-quarter length sleeves, a reversible neckline (low front or the back), as well as two delicate buttons on the left side, the tee strikes a balance between effortless for the day and elevated for the night.
So, what’s the secret behind the viral staple? According to the founder Camp Cleoit all starts with that go-anywhere appeal.
“I design an everyday beauty line for the girl who I think is the busiest girl in the world. She’s busy building her own dream.
The famous coordinates prove the point.
“Audrey appears on stage in front of hundreds of people in my Cleo Tees the same way she would meet a friend or go out to dinner,” Camp said.
With six colors available, along with two clothing optionsthe brand makes it easy to build a rotation you can rely on throughout the week, something that feels particularly personal to Camp.
“My grandmother, Christie, is my biggest inspiration. She had a signature look. She would wear the same silhouettes in different colors and materials over and over again, creating an elegant outfit that I knew was hers alone,” she shares.
That family influence goes beyond philosophy; he shaped the shape of the roof itself.
“My mother and grandmother always wore quarter sleeves which flattered me and I really focused on silhouette when I designed my tee. I wanted to shape the female body shape. …
Outside of her chic relatives, Camp’s aesthetic is rooted in a love of vintage fashion and pop culture. She often looks to designers like Agnès B., Vivienne Westwood, Diane von FurstenbergDonna Karan, Norma Kamali, and Betsey Johnsonas well as iconic television shows for inspiration.
“Fashion is just what I eat and look for naturally. … In the studio, I play moments of Entourage and Sex and the City. I’m obsessed with the details of every piece of clothing from an era or style of fashion and TV that I wish was still there and I find old designer pieces online late at night from times before I was born.”
To take your look up a notch, Camp recommends pairing its tees with the brand’s logos. handmade leather and suede bagswhich are equal parts practical and conversation starters.
“I’ve heard stories of women meeting on the street in a foreign city because they had the same bag or one of them both using my bag as an excuse to talk to a girl,” the California native gushes.
But the designer’s ultimate clothing formula brings it back to individual style.
“Wear a flower accent or pin, a pair of stand-up shoes, heels or not, a well-fitting pair of Levi’s, and something meaningful that was given to you.
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