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The man who helped produce the Super Bowl halftime show steps into the spotlight: Jay-Z he himself will be in charge of the show.
The NFL, Apple Music and Roc Nation announced Monday night that Jay-Z will headline the halftime festivities on February 14 at SoFi Stadium in Inglewood, California.
The announcement included a short video of Jay-Z sitting in SoFi Stadium surrounded by goats with the caption “GOAT’s out of the bag”.
After days of speculation, Jay-Z is expected to return to the stadium where he closed his “Jay-Z 30” concerts over the weekend. The run began with three shows at Yankee Stadium in New York, continued in London and ended in Southern California.
Jay-Z’s Roc Nation has partnered with the NFL since 2019 to provide advice and help produce the league’s entertainment shows, including the Super Bowl halftime show. At the time, Jay-Z said he told NFL Commissioner Roger Goodell, “If this is about performing at the Super Bowl, we can end this conversation now.
Seven years later, Jay-Z is ready to play after all.
Since then, halftime headliners have included Shakira and Jennifer Lopez, Rihanna, Kendrick Lamar and The Weeknd, among others.
Jay-Z, born Shawn Carter, has won 25 Grammy Awards and received 89 nominations, the second most in history behind his wife, Beyoncé – who performed at two Super Bowls. His catalog includes the albums “Reasonable Doubt,” “The Blueprint” and “The Black Album,” and hits such as “Hard Knock Life (Ghetto Anthem),” “99 Problems” and “Empire State of Mind,” his collaboration with Alicia Keys.
His 1996 debut, “Reasonable Doubt,” was inducted into the Grammy Hall of Fame last year.
Jay-Z’s career has expanded into music publishing, artist management and sports. He co-founded Roc-A-Fella Records and founded Roc Nation in 2008, building it into an entertainment company that works with artists and athletes.
Jay-Z became the first rapper to be inducted into the Songwriters Hall of Fame in 2017 and was inducted into the Rock & Roll Hall of Fame in 2021.
Bad Bunny played at the Super Bowl last season in February. His songs had huge gains across streaming charts, playlists and music discovery platforms in the hours following the show.
The next morning, the Puerto Rican superstar held the top six spots on the US Spotify Top 50 chart, with another song coming in at No. 8. Eleven other Bad Bunny songs ranked in Spotify’s US Top 50 chart at the time.
