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“High Potential” is getting a big boost thanks to the NFL. An episode of the drama starring Kaitlin Olson will air on ABC and Disney+ after Super Bowl LXI on Sunday, February 14, 2027.
The third season of “High Potential” will premiere in early 2027. Outside of this Valentine’s Day fall, new episodes will premiere Tuesdays on ABC and will be available to stream the next day on Hulu.
The comedy’s Super Bowl placement is a testament to how well the series is performing because broadcasters typically don’t book their best or most anticipated shows after the Super Bowl.
“High Potential” finished the 2025-2026 broadcast season as the No. 1 show among adults 18- to 49-years-old, the top demographic for advertisers. It was also the No. 3 show in terms of total viewers over 35 days of viewing on ABC, Hulu, Hulu on Disney + and digital platforms, securing over 16 million viewers during this period.
“High Potential” follows a single mother with an extraordinary mind and a knack for solving crimes. In addition to Olson, the series stars Daniel Sunjata, Javicia Leslie, Deniz Akdeniz, Amirah J, Matthew Lamb and Judy Reyes. The drama is produced by 20th Television and is based on the French series “Haut Potentiel Intellectuel (HPI). Drew Goddard created the series in the US
Goddard CEO and Sarah Esberg will represent the show for Goddard Textiles along with Nora and Lilla Zuckerman and Olson. Andrea Massaro, also of Goddard Textiles, is co-executive producer.
While ABC and Disney + are betting on “High Potential,” the Walt Disney Company’s other main streamer will go in a different direction. Viewers watching Super Bowl 2027 on Hulu will see the game followed by the premiere of Dan Fogelman’s NFL series, “The Land.” Starring Christopher Meloni, Mandy Moore, Chace Crawford, Sam Corlett, Tanner Zagarino, Chloe Bennet, Bridget Moynahan, William H. Macy and Omar Epps, “The Land” revolves around the Cleveland Browns. After several disappointing seasons, head coach Danny Roarke (Meloni) has only one shot at turning his football team around: a newly drafted quarterback who happens to be his son.
Hulu is home to “Paradise,” Fogelman’s other show, which has become a hit and a hit with audiences. After launching new episodes on Super Bowl Sunday, “The Land” will air its first two episodes on February 15. New episodes will then appear every week.
