Skip to content 
Charli XCX, pop music’s favorite brat/film snob, has just teamed up with ABSOLUT Vodka for a two-year partnership that she promises will be “a little chaotic,” which feels good for the brand. What exactly does that mean? Well, it remains to be seen. The team promises limited drops, collectibles, custom glassware, and fan events.
Charli launched the collaboration at her sold-out LA shows over the weekend (we were there, and it was incredible, giving a shout-out to Adela who came on stage to sing her song “Nicole Kidman”) during the music, fashion and film cut “Card Declined”, when her dancers crossed the stage in “I Love Absolut,” and “Dirty’s nodli” to a shirt Challi.
“Absolut has always believed in the people who push culture forward,” says Craig Van Niekerk, ABSOLUT’s Vice President of Global Marketing, “so rather than reaching for a rule book, we want to co-create with Charli and her Angels fandom…
However, we’re not quite sure what that will look like but think we’re interested!
As part of the partnership, ABSOLUT has shared Charli’s “Extra Dirty Martini”. Check it out below:
Ingredients:
Method:
1. Place martini glass in freezer to chill.
2. Add ingredients: fill a mixing glass with ice cubes. Add Absolut vodka, dry vermouth, and olive brine.
3. Stir well: Stir the mixture gently with a bar spoon until it is ice cold and well chilled.
4. Strain and serve: strain and pour into your chilled martini glass.
5. Garnish: Drop the green olives directly into the martini, or add to a skewer and garnish.
