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Kylie Jenner was chosen to wear the fantasy bra at the 2026 Victoria’s Secret Fashion Show on Sunday (October 18) held at Sony Pictures Studios in Culver City, Calif.
The 29-year-old makeup mogul and reality star strutted down the runway in the iconic look, which is usually worn by an angel!
Now, the VS executive explains why they chose Kyle for this great honor this year.
Why Kylie Jenner was chosen to wear the fantasy bra
Chief creative officer of Victoria’s Secret Adam Salman explained to him Vogue“Kylie really extends beyond fashion, beyond culture, beyond TV, beyond one singular thing. That’s exactly what we do. Like, the show is so big, it’s a real show, and I think she’s a huge tool for that.”
He continued, “She’s really created her own culture, which – how many people can say that? I think it’s an exciting pairing that we’re giving the fans: we’re giving them what they want with this amazing Fantasy Bra, and we’re going to put it on an unexpected talent that has a huge cultural following.”
More details about the Fantasy Bra
The Fantasy Bra is estimated to be worth $50 million, making it the most expensive version to date.
The design features 4,410 natural diamonds, including a 75.54-carat yellow center diamond valued at $22 million. It took 15 artisans over 1,000 hours to complete and weighed just under four pounds. This year’s design was created in collaboration with luxury jeweler Jacob & Co., founder Jacob Arabo.
Scroll below to see her runway photos in the Fantasy Bra!
Posted in: 2026 Victoria’s Secret Fashion Show Kylie Jenner Victoria’s Secret Fashion Show
