Donatella Versace has another stylish move up her sleeve! The iconic designer joins REPRESENTATION for a campaign that reaches far beyond the runway and the red carpet.
Versace, who has dressed everyone since Jennifer Lopezand Kim Kardashian to Zendaya, Miley Cyrus, Taylor Swift, Beyonce, Hailey Bieber, Britney Spears, Angelina Jolie, Kylie Jennerand more A-listers, setting her sights on the digital destination as she takes her signature sultry beauty to another level.
“I believe that creativity should be fearless, inclusive, and alive in the world. I have always been inspired by the next generation, in music, film, art and, of course, fashion. This partnership gives me the freedom to speak to that generation in a completely new and personal way, through beauty and fashion,” she said in a press release.
“REVOLVE understands something that I believe deeply: culture comes from connection. Together, we want to create that connection with a new voice, a new perspective and a new energy,” she continued.
So what’s in store? Versace will put her stamp on projects across multiple sectors, giving customers a front row seat to her glamorous world.
“Donatella is one of the defining creative voices of our time. This partnership gives that vision a whole new platform and the freedom to build something from the ground up,” explained Michael Mente, co-founder and co-CEO of REVOLVE Group.
“By combining Donatella’s creative authority with REVOLVE’s technology, infrastructure and global reach, we have the opportunity to create something truly special – and build it for the long term,” said Mike Karanikolas, co-founder and co-CEO of REVOLVE Group.
“Donatella has an incredible instinct for what the next generation wants and a unique ability to connect fashion with culture. That’s what makes this partnership so exciting,” said Raissa Gerona, president of Brand and Partnerships at REVOLVE Group.
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